Amazon Web Services Inc.’s re:Invent conference in Las Vegas concluded earlier this month, drawing more than 50,000 people to Vegas for new launches in data management, processor advances and serverless solutions.

Part of the fun is learning what’s coming down the pipeline, and a great way to do that was through paying attention to the 2022 Global Startup Program.

This year, viewers of theCUBE, SiliconANGLE Media’s livestreaming studio, caught conversations with Rockset Inc., which seeks to solve data challenges in the cloud with its real-time analytics database; MariaDB Corp., which helps on-prem organizations leverage cloud databases as a path to the future; and JupiterOne Inc., which seeks to pinpoint cures to cybersecurity ailments. (* Disclosure below.)

Those were just a few of the exciting companies on display. Here are three key insights you might have missed from the event:

1) Companies are deepening their relationships with AWS in different ways.

At the 2022 Global Startup Program, Ascension Labs Inc. said it aimed to speed up data pipelines and analytics while increasing developer engagement. It also said that in 2024, Ascend.io customers could look forward to deepening integration with data infrastructures such as AWS.

For others, the conversation has shifted toward enabling value from data analytics.

It’s not uncommon for ChaosSearch Inc. customers to be amazed at the company’s technology, according to Ed Walsh, chief executive officer of ChaosSearch Inc., who noted that the company has built value on top of the underlying technology of AWS S3.

ChaosSearch recognized that it’s hard to solve the challenge of analytics at scale, according to Walsh, and is making S3 a database with no persistence outside of S3.

“We don’t flinch. And they say, ‘How do you do that?’ Well, we built our platform on S3,” Walsh said, referencing one of the company’s biggest customers on Black Friday, which went from around 58 to 187 terabytes daily.

Here’s theCUBE’s complete video interview with Walsh and Kevin Miller, vice president and general manager of S3 at AWS:

2) Various blossoming partnerships featured at this year’s showcase.

Everybody is using Kubernetes, right? Haseeb Budhani, co-founder and chief executive officer of Rafay Systems Inc., says that’s true, but that doesn’t make Kubernetes easy to operationalize. That’s why Rafay Systems has partnered with data intelligence solutions provider Alation Inc. on a cloud-native journey.

Meanwhile, Heimdall Data Inc. also discussed its partnership with AWS, focusing on heightening application performance through a data access layer in the form of a proxy.

“The AWS partnership has been absolutely wonderful,” he noted. “What the Heimdall Data does is it complements Amazon RDS, Amazon Redshift very well in the sense that we’re not replacing the database,” said Roland Lee, co-founder, and chief executive officer of Heimdall Data. “What we’re doing is we are allowing the customer to get the most out of the managed database service, whether it is Redshift, Aurora Serverless or RDS, all without code changes.”

Here’s theCUBE’s complete video interview with Lee and Hawn Nguyen Loughren, head of enterprise solutions architecture at AWS:

3) Innovation is in no short supply in the space.

The announcements from AWS may have continued to impress, but so did the innovations outlined as part of the Global Startup Program. At this year’s event, Shoreline Software launched a free tool to organize and analyze incident ticketing data automatically, and Anyscale Inc. explained how it seeks to simplify the DevOps AI coding/scaling experience.

Meanwhile, CoreStack outlined how it focuses on cloud governance with its platform to help customers maximize their cloud usage and get governance at scale.

“When we talk about governance, we instill confidence through three layers: solving the problems of the chief information officer, the chief technology officer and the chief financial officer together with a single pane of glass,” said Ez Natarajan (pictured, right), founder and chief executive officer of CoreStack.

CoreStock’s goal is to help enterprise cloud operations stay compliant while remaining performant and cost-effective, according to Natarajan.

Here’s theCUBE’s complete video interview with Natarajan and Brad Winney (pictured, left), area startup sales leader at AWS:

(* Disclosure: TheCUBE is a paid media partner for the AWS re:Invent 2022 – Global Startup Program. Neither AWS, the main sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE