In today’s age of over-the-top platforms and livestreaming, media organizations have to be agile and proactive in delivering fresh content to an ever-changing viewership.

Top-notch media supply chain management has moved from a nice-to-have to an absolute necessity. Platforms such as Nomad Technologies LLC’s are answering that requirement with savvy content enrichment, workflow management and distribution so that end users can simply buy into an already-established setup.

“Nomad is a consolidated technology platform for our customers who choose to buy into a platform in the Amazon Web Services Inc. ecosystem rather than build one,” said Adam Miller (pictured), founder and principal architect at Nomad Technologies. “We bring together probably 30 of those [AWS services] together into a platform so that a customer can bring live video and perform asset management on existing video content, images and audio. They can also enrich it with advanced metadata and artificial intelligence analysis. Finally, they can distribute it to their partners and customers.”

Miller spoke with theCUBE industry analyst John Furrier at the “Optimize Your Media Supply Chain and Increase Velocity With AWS” event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how Nomad, through the AWS technology stack, is enabling the end-to-end delivery of consumer media. (* Disclosure below.)

Analyzing the problems the platform aims to solve

The Nomad platform’s creation has been carefully architected over five years. Initially, the idea was to create a solution through which users can clip, monetize, group, search through and insert adverts into live video content, especially since all those features together didn’t exist on any one platform, according to Miller.

Imitation is the best form of flattery, and Nomad was subsequently designed to replicate the simplicity and user experience of popular content distribution platforms, such as Netflix and YouTube. In doing so, users would be presented with a landscape with which they’re already familiar, mitigating a steep and obstructive learning curve.

“If our technology can make it look like a customer’s own content is coming up in the form of Netflix or YouTube, then we consider that a success. And our customers love it,” Miller said. “Our best testament is that if you don’t need a training manual and you can just suddenly start using Nomad because you’re so used to it already, even though you’ve only seen it for 10 seconds, that’s a big win for us. That’s really one of our driving goals.”

On the topic of emerging value areas for content delivery, real-time streams with ultra-low latency times — “glass-to-glass” content in other words — is where the market is headed, according to Miller. Nomad also has to deal with increasingly intricate content-capturing methods, such as the use of drones.

“One of our customers has drones, and they need to get that drone footage out to a whole bunch of people,” he explained. “How do you get that video content out to somebody when that person is watching it on the other side of the world and they’re seeing it in less than a second after it’s being picked up off the drone? Those are some of the use cases that we’re finding that people are really being excited by, and we’re bringing that together under the Nomad platform.”

Bringing AI into the fold

Artificial intelligence currently has the tech world in a frenzy, because its capabilities can be applied across a wide swathe of use cases. One of those is performing analysis on content archives for the searching, identification and retrieval of media files, according to Miller.

“AI analysis is evolving quickly now, and that’s the next big thing that we’re seeing, because it’s moving beyond simple face and object detection,” he said. “It’s now moving into more of what we call conceptual analysis. In other words, being able to tell a concert apart from a basketball game, for instance.”

Being deeply entrenched in the AWS partner ecosystem has afforded Nomad a lot of the headroom needed to deliver these AI capabilities, from platform support to funded pilots and marketing campaigns, according to Miller.

“Having those relationships in the AWS world enables us to offer that solution and bring more value to the AWS ecosystem, because it goes back to that buy versus build proposition.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the “Optimize Your Media Supply Chain and Increase Velocity With AWS” event:

(* Disclosure: Nomad Technologies LLC sponsored this segment of theCUBE. Neither Nomad nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE