In today’s rapidly changing environment, both businesses and individuals continually encounter emerging technologies and business agility solutions.

EPAM Systems Inc. is a digital transformation company that has been working with commercetools GmbH for over a decade, with a strong focus on engineering and software. EPAM partnered with commercetools in 2020 to co-found the MACH Alliance to build understanding and appreciation for the MACH paradigm and drive business transformation, according to Tarek Nseir (pictured), head of digital, EMEA, at EPAM.

“The M stands for microservices. That’s about making sure that all the capability is componentized and available through these microservices so that you can create interoperability in different ways,” Nseir said. “The A is for API first, meaning that you can connect to everything both at the front and at the back to achieve anything that you need to from a flexibility perspective. The C is about being cloud-native. The H, of course, is headless. And with headless, it gives businesses absolute freedom to innovate in the CX layer without being tied down to one of those more tightly coupled architectures.”

Nseir spoke with theCUBE Research’s Rebecca Knight and Shelly Kramer at the commercetools Elevate event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how EPAM and commercetools are driving digital transformation and business agility through their partnership. (* Disclosure below.)

Empowering enterprises with cutting-edge business agility solutions

Enterprises need to continuously evolve their ecosystems and pivot quickly to meet customer and vendor desires, making business agility essential for success in today’s landscape, Nseir explained. Composable architecture is expanding beyond commerce into enterprise resource planning and other traditional independent software vendors, with a potential future where a significant portion of technology capability is driven through composable architectures.

The MACH Alliance is growing, with 100 participating members, 65 of whom are ISVs. The introduction of new members is aimed at being more product specific, according to Nseir.

“With MACH Alliance itself, we’ve just actually extended the way in which we’ll be introducing new members to the alliance also to allow us to welcome specific products within a larger business, so not just the business as a whole,” Nseir said. “This has become important because we are actually starting to see specific products in different ecosystems, really starting to fulfill the ambition of MACH.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE Research’s coverage of the commercetools Elevate event:

(* Disclosure: TheCUBE is a paid media partner for the Elevate event. Neither commercetools GmbH, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE